THE BIG SHIPS ARE NOW TURNING WITH THE CURRENTS

The end of marketing as we know it officially comes today at Procter & Gamble Co. This year P&G made these changes.

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I’m happy to have been able to explore a Strategic Brand Vision with you for the past fifteen years — and happy to (hopefully going forward) begin the conversation with less ambiguity. Bravo P&G.

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MARKETING STRATEGY

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Good one:  Whatever Happened to Marketing Strategy

Good two:  Marketing Mistakes:  Focusing On Activities Instead Of Results

Good three:  7 Things Marketers Should Stop Doing Today

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