BETTER IS NOT FIRST

bikerace

What to Do When You’re Not First in the Category – 2013 

Brand Relevance – Haas Professor Emeritus, Berkeley, David Aaker, describes a competitive strategy of developing innovative offerings that make competitors irrelevant. 2011

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s