LESS EXPENSIVE DOES NOT MEAN “CHEAP”

Tiffany’s stock, for one luxury brand, is over 40% higher this year by expanding the brand into smaller, less expensive products, and adding new stores in China — for a total of 70 in the region by the end of the year to accommodate growing Chinese middle class.

Again, smaller, less expensive, is NOT equal to “cheap.” (Although there is a homophone, robin egg blue, pun in there somewhere…)

   eggs

See how Apple has split the market.

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