DAVID AAKER AND THE AAKER MODEL

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Six Principals behind the Aaker Model.

A recognized authority on brands, David Aaker is Vice Chairman of Prophet and consults exclusively for Prophet clients. He is the creator of the Aaker Model™ and has published more than 100 articles and 15 books.

Read:  Building Strong Brands and Brand Leadership. GREAT reads! Clear, sensitive, spot-on thinking! Fabulous mentor!

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