THE BRANDS THAT SURVIVE WILL BE THE BRANDS THAT MAKE LIFE BETTER

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Meaningful Brands – Havas Media launches global results.

The 10 most positive brands aren’t necessarily the do-gooding corporate entities you might expect: The top 10 are:

  1. Ikea
  2. Google
  3. Nestlé
  4. Danone
  5. Leroy Merlin
  6. Samsung
  7. Microsoft
  8. Sony
  9. Unilever
  10. Bimbo

Becoming a 21st Century Capitalist, and Why Meaningful Brands Will Matter, on Youtube by Umair Haque, Director of the Havas Media Lab. Umair also blogs at the Harvard Bsiness Review, and you can follow him on Twitter at @umairh

A new study of consumer engagement [by media consultancy Havas Media] finds that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. by Morgan Clendaniel, (Twitter at @MClendaniel) editor of Co.Exist

EUDAIMONIA (pronunciation.)

Eudaemonism,  in ethics, a self-realization theory that makes happiness or personal well-being the chief good for man (definition.)

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