FAST COMPANY ARTICLE BY FC EXPERT BLOGGER NICK NANTON & JW DICKS Mon Sep 12, 2011
Storytelling is an essential aspect of personal branding. The goal is to create a personal brand that resonates with your audience–and to do that, it is important that your brand tells a story. A flat, one-dimensional brand doesn’t give an audience any reason to pay attention. On the other hand, telling your story and letting your brand evolve will naturally generate interest in your personal brand–and by extension, your business. So how do you tell that story?