Reviving a Brand That’s Lost Its Luster

Return to your roots, rally your team, and emerge a stronger brand. Based on insights from Timothy Calkins

 

First, a company must maintain clarity about what its brand stands for. Who are the core customers? What is the brand’s value proposition? “If you can lay this out, then it makes it much easier to remain true to the brand—and to avoid weakening it,” Calkins says.

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Why Strategy Execution Unravels—and What to Do About It

75% of organizations struggle to implement strategy.

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Improve your odds of success with this HBR 7-minute video slide deck based on an article by Donald Sull, Rebecca Homkes, and Charles Sull. Watch this: Five Myths of Strategy Execution.

Here’s a sobering statistic: Just half of C-suite executives say they have a good sense of how their company’s strategic priorities fit together. And matters are even worse further down the chain.

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THE BIG SHIPS ARE NOW TURNING WITH THE CURRENTS

The end of marketing as we know it officially comes today at Procter & Gamble Co. This year P&G made these changes.

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I’m happy to have been able to explore a Strategic Brand Vision with you for the past fifteen years — and happy to (hopefully going forward) begin the conversation with less ambiguity. Bravo P&G.